Weather Center AM now only broadcast from 9am to noon on weekdays, however it continued to air full-time on weekends until early The rebranding was part of a long-running effort aimed at reducing the network's dependence on "commodity" viewers those looking for forecast information and attracting what then-TWC president Patrick Scott calls "vitalists" those with an active interest in weather and "planners" using the channel to plan the week.
The channel utilized a green version of its logo for use during the campaign; IntelliStar systems were sent an update that allowed them to display the logo when the campaign is ongoing during November weather forecast sex apps April which is normally done from master control on other networks.
InWeatherscan introduced forecast products compiled by TWC, which replaced the zone forecasts sourced from National Weather Service forecast offices. Inthe channel introduced Prime Time Tonight, a three-minute segment that appeared eight times daily from 7: This would be done through the use of specialized computer units, known as WeatherStars "STAR" being an acronym for "Satellite Transponder Addressable Receiver"which would be installed at the headends of cable providers that agreed to carry the channel.
As a result of its new association with NBClive programming such as Your Weather Today began featuring live video content sourced from the network's owned-and-operated and affiliated stations to provide supplementary coverage during significant weather events, as well as live or videotaped field reports from reporters employed by local NBC stations.
In earlyThe Weather Channel announced that it would undergo a major branding refresh in August. TWC began showing weekly movies related to weather on Friday nights, beginning with the October 30, telecast of The Perfect Storm other films aired by the channel, some of which had only marginal ties weather forecast sex apps weather at best, included March of the Penguins and Misery ; this particular decision was heavily criticized by many viewers and media analysts.
Originally exclusive to Comcast systems, cable operators could add optional packages featuring expanded weather information or specialty forecasts such as golf, boat and beach, or marine weather to their Weatherscan STAR systems.
However, it was one of the channel's lowest-viewed show as it broadcast in weekend early slot. The first long-form programs debuted on The Weather Channel at the beginning ofwith Storm Stories becoming the first program that was not weather or a documentary-type special.
On July 1,Eric Fisher left the network. On April 8,The Weather Channel and DirecTV both settled on a new agreement that in addition to restoring the channel to DirecTV on channel the following day although DirecTV would not restore the red button feature that allows subscribers to access TWC-supplied local forecasts until May 2,also resulted in the channel's decision to trim the amount of reality programming on its weekday schedule in half relegating it to the nighttime hours daily and on weekend afternoons in response to subscriber complaints regarding the decrease of forecast programming.
The campaign included a custom lyrical theme which was remixed in — two versions of which were created: Your Weather Today am and First Outlook am. On July 3,  The Weather Channel Connection, a toll-free phone service providing weather information, was launched.
The different stations featured the timetemperaturebarometerwind speed, wind direction, and wind chill factor. WeatherScope was replaced with Weather Centera program which essentially comprised The Weather Channel's entire hour daily programming schedule at the time in the form of three separate programs Weather Center AM, a morning program focusing primarily on business, commuter and leisure travel weather; Weather Center PM, an evening program with a focus on forecasts for the day ahead; and an afternoon broadcast simply using the Weather Center title, which focused on ongoing weather conditions.
In MayThe Weather Channel celebrated its 25th anniversary. Eastern Time broadcasts were simultaneously replaced by additional long-form programming.
The Weather Star XL received a graphical refresh for the first time in Septemberwhich included the introduction of different colors on text boxes, a new cloud background, improved regional forecast and radar maps, and new title bars and fonts that, as with the previous version, matched the on-air graphics that were used by TWC at the time.
Through those systems, which typically brought in up to a dozen stations to the viewer from across the region, twelve slots on a cable dial would often leave a few vacancies.
The Weather Channel also debuted two new slogans: These WeatherStars were able to insert current local conditions, forecasts and weather warnings over the national feed, with the weather data being received from the vertical blanking interval of the TWC video feed and via satellite, which is then transmitted to the WeatherStar unit; the WeatherStar systems would also be capable of adding or removing segments seen during each local forecast segment, and providing other forms of non-forecast data primarily local contact and address information for businesses advertised on the channel's national feed, which the STAR unit overlaid on a static graphic seen after certain commercials.
In a memo sent out to network staff by Weather Company CEO David Kenny, it cited the refocusing towards weather-based programs was done on the basis that "our most passionate fans come to us for the weather and the science behind the weather, not our original shows.
Despite the controversy, the Friday night film block returned on March 26, with the broadcast of Into Thin Air ; additional viewer criticism stemming from both the broadcast of movies on a news and information channel and an incident during an April tornado outbreak in which a scheduled broadcast of the movie Wind aired instead of wall-to-wall severe weather coverage, resulted in TWC deciding to permanently drop its film block in May During the proceedings, it was revealed that Melissa Barrington, who co-anchored alongside Stokes before Andrews was assigned the duties, was also harassed by Stokes.
This included the introduction of new graphics and opening title sequences for every TWC program, a new lower display line for IntelliStar units that incorporates tabs another first to serve as a rundown for the forecast data being shown on the LDL, and a full thrust into the channel's new high definition studio and set.
Lik also served as a special contributor for TWC, providing segments from his frequent travels to weather-impacted locales.
Whereas the NWS forecasts were produced for various U. The layoffs took effect on November 30  The Weather Channel later stated it would air other environmental programs. On September 6 of the same year, Crystal Egger left the network. Also inThe Weather Channel launched a spin-off network called Weatherscan Local now Weatherscana channel offering continuous weather information 24 hours a day, which exclusively provided local forecasts generated by specialized STAR units.
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